Market Trends
Trends in Study Abroad in South Korea
- Due to the Covid-19 outbreak, the number of Korean students going to study abroad in 2020 has decreased.
- Since 2008, over 200,000 Korean students had left Korea to study every year.
- The decline in 2020 is seen as a temporary phenomenon as a result of the covid-19 pandemic.
- The figure in 2021 is expected to rebound to over 200,000 with vaccine developments and roll-out.
| Year | 2015 | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 |
| The number of students | 214,696 | 223,908 | 239,824 | 220,930 | 213,000 | 194,916 | 209,615 |
- The above figures are taken on every 1st April
- This chart may not be accurate as some countries were limited to provide the information as an impact of Covid-19.
- The figure 2021 in red is calculated as an average between 2018 and 2020.
Korean Study Abroad trends – UK
- There was a steady increase in the number of students studying in the UK since 2015 but 2020
- Demand for academic courses haven’t changed much, whereas a significant decline was reported in demand for ESL due to covid-19.
- There is a promising outlook for academic courses, and ESL is expected to recover after covid-19.
| Year | 2015 | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 |
| The number of students | 13,002 | 11,885 | 11,065 | 10,717 | 11,903 | 6,184 | 9,600 |
| Year | ESL | Degree | Others | Total | |
| UG | PG | ||||
| 2018 | 5677 | 3005 | 1860 | 175 | 10717 |
| 2019 | 6713 | 3155 | 1835 | 200 | 11903 |
| 2020 | 889 | 3300 | 1790 | 205 | 6184 |
| 2021 | 4426 | 3153 | 1828 | 193 | 9600 |
- The above figures are taken on every 1st of April
- This chart may not be accurate as some countries were limited to provide the information as an impact of Covid-19.
- The figure 2021 in red is calculated as an average between 2018 and 2020.
- Students with 6-month short term study visa were excluded.
Korean Study Abroad trends – US
- The most popular study destination of Korean students is the United States.
- Despite a recent decline from 2016, still more than 250K students have enrolled in the US universities each year.
- UKUHAK.com aims to seek students actively for 2021 intake.
| Year | 2015 | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 |
| The number of students | 68,105 | 63,710 | 61,007 | 58,663 | 54,555 | 52,250 | 55,156 |
| Year | Degree | Others | Total | |
| UG | PG | |||
| 2018 | 30080 | 16471 | 12112 | 58663 |
| 2019 | 27638 | 15572 | 11345 | 54555 |
| 2020 | 25161 | 15518 | 11571 | 52250 |
| 2021 | 27626 | 15854 | 11676 | 55156 |
- The above figures are taken on every 1st of April
- This chart may not be accurate as some countries were limited to provide the information as an impact of Covid-19.
- The figure 2021 in red is calculated as an average between 2018 and 2020.
- ESL students are included in Others
Korean Study Abroad trends – The Netherlands
- There is an upward trend from 2015.
- Undergraduate enrollments have increased by 100 every year from 2018.
- It is seen that the Netherlands is a promising study destination in the Korean market.
| Year | 2015 | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 |
| The number of students | 691 | 762 | 1,085 | 1,913 | 1,792 | 2,209 | 2,429 |
| Year | Degree | Others | Total | |
| UG | PG | |||
| 2018 | 602 | 175 | 1136 | 1913 |
| 2019 | 757 | 210 | 825 | 1792 |
| 2020 | 864 | 193 | 1152 | 2209 |
| 2021 | 950 | 212 | 1267 | 2429 |
- The above figures are taken on every 1st of April
- This chart may not be accurate as some countries were limited to provide the information as an impact of Covid-19.
- The figure 2021 in red is an estimate of 110% of the figure in 2020, considering its rising trend.
- ESL students are included in Others.
2021 initiatives and strategies of UKUHAK.COM
Online platform launch
- Rather Study Abroad than Resit CSAT next year
- www.jmu.kr – collate information of major study abroad destinations and pathway programmes in an industry first
- Following expectations are below;
- Provide combined information for studying in the UK, the US and the Netherlands
- Create students’ contacts via one-click registration for consulting and follow-up
- Expand to the largest website by adding study destinations
- Retarget students who postponed their study plans due to Covid-19 by giving alternative study options
UKUHAK.COM Online and Offline Study Abroad Fair
Why?
- Attract students to Higher Education programmes for 2021/22
- Increase market share of UKUHAK.COM in the Korean market
- Boost Study Abroad market in Korea
- Reach out to potential students and provide information about the programmes.
To Whom?
- Potential students and their parents
How?
- Livestreaming online fair and face to face meeting at the event venue
- Online: The 30-minute time slot for presentation will be allocated to each participant, which will go live on Youtube
- Offline: Face to face consultation before and after your live stream will take place.
When?
- 27th February 2021 ~ 3rd April 2021 [6 weeks]
- 13:00 ~17:00 Every Saturday
- An event for the UK, US and Netherlands will be held in order each week.
Promotion
- Online advertisements teamed up with an expert ad agency on Kakao, E-mail, Instagram, Youtube, Naver blog, Facebook and Official website.
- Utilise UKUHAK.COM Database( currently holding over 10,000 students’ data)
Schedule
Expectations
- Growth in the number of enrollment for 2021/22 intake (150% of 20/21 intake)
- Build close partnerships with educational providers and discuss future plans for the promotion of Pathway programmes
- Expand students’ database
- Maximise benefits from this one single event by creating various marketing resources for social media contents
**live streaming videos will be uploaded on our social media platforms.
You ARE INVITED!
Date / Venue
- Every Saturday commencing on 27th February 2021 for 6 weeks
- Time: 13:00 ~ 17:00
- Venue: UKUHAK.COM Gangnam [13F, 8, Gangnam-daero 84-gil, Gangnam-gu, Seoul, South Korea]
Participation fee
- GBP 1000 per target market
GBP 2500 for all – the UK, the US and the Netherlands - Please confirm your participation by 27th January.
| Date | Target market |
| 27 Feb 21 (Sat.) | UK |
| 6 Mar 21 (Sat.) | US |
| 13 Mar 21 (Sat.) | Netherlands |
| 20 Mar 21 (Sat.) | UK |
| 27 Mar 21 (Sat.) | US |
| 3 Apr 21 (Sat.) | Netherlands |
