Market Trends

Trends in Study Abroad in South Korea

  • Due to the Covid-19 outbreak, the number of Korean students going to study abroad in 2020 has decreased.
  • Since 2008, over 200,000 Korean students had left Korea to study every year.
  • The decline in 2020 is seen as a temporary phenomenon as a result of the covid-19 pandemic.
  • The figure in 2021 is expected to rebound to over 200,000 with vaccine developments and roll-out.
Year 2015 2016 2017 2018 2019 2020 2021
The number of students 214,696 223,908 239,824 220,930 213,000 194,916 209,615
    • The above figures are taken on every 1st April
    • This chart may not be accurate as some countries were limited to provide the information as an impact of Covid-19.
    • The figure 2021 in red is calculated as an average between 2018 and 2020.

Korean Study Abroad trends – UK

  • There was a steady increase in the number of students studying in the UK since 2015 but 2020
  • Demand for academic courses haven’t changed much, whereas a significant decline was reported in demand for ESL due to covid-19.
  • There is a promising outlook for academic courses, and ESL is expected to recover after covid-19.
Year 2015 2016 2017 2018 2019 2020 2021
The number of students 13,002 11,885 11,065 10,717 11,903 6,184 9,600
Year ESL Degree Others Total
UG PG
2018 5677 3005 1860 175 10717
2019 6713 3155 1835 200 11903
2020 889 3300 1790 205 6184
2021 4426 3153 1828 193 9600
    • The above figures are taken on every 1st of April
    • This chart may not be accurate as some countries were limited to provide the information as an impact of Covid-19.
    • The figure 2021 in red is calculated as an average between 2018 and 2020.
    • Students with 6-month short term study visa were excluded.

Korean Study Abroad trends – US

  • The most popular study destination of Korean students is the United States.
  • Despite a recent decline from 2016, still more than 250K students have enrolled in the US universities each year.
  • UKUHAK.com aims to seek students actively for 2021 intake.
Year 2015 2016 2017 2018 2019 2020 2021
The number of students 68,105 63,710 61,007 58,663 54,555 52,250 55,156
Year Degree Others Total
UG PG
2018 30080 16471 12112 58663
2019 27638 15572 11345 54555
2020 25161 15518 11571 52250
2021 27626 15854 11676 55156
    • The above figures are taken on every 1st of April
    • This chart may not be accurate as some countries were limited to provide the information as an impact of Covid-19.
    • The figure 2021 in red is calculated as an average between 2018 and 2020.
    • ESL students are included in Others

Korean Study Abroad trends – The Netherlands

  • There is an upward trend from 2015.
  • Undergraduate enrollments have increased by 100 every year from 2018.
  • It is seen that the Netherlands is a promising study destination in the Korean market.
Year 2015 2016 2017 2018 2019 2020 2021
The number of students 691 762 1,085 1,913 1,792 2,209 2,429
Year Degree Others Total
UG PG
2018 602 175 1136 1913
2019 757 210 825 1792
2020 864 193 1152 2209
2021 950 212 1267 2429
    • The above figures are taken on every 1st of April
    • This chart may not be accurate as some countries were limited to provide the information as an impact of Covid-19.
    • The figure 2021 in red is an estimate of 110% of the figure in 2020, considering its rising trend.
    • ESL students are included in Others.

2021 initiatives and strategies of UKUHAK.COM

Online platform launch

  • Rather Study Abroad than Resit CSAT next year
  • www.jmu.kr – collate information of major study abroad destinations and pathway programmes in an industry first
  • Following expectations are below;
    • Provide combined information for studying in the UK, the US and the Netherlands
    • Create students’ contacts via one-click registration for consulting and follow-up
    • Expand to the largest website by adding study destinations
    • Retarget students who postponed their study plans due to Covid-19 by giving alternative study options

UKUHAK.COM Online and Offline Study Abroad Fair

Why?

  • Attract students to Higher Education programmes for 2021/22
  • Increase market share of UKUHAK.COM in the Korean market
  • Boost Study Abroad market in Korea
  • Reach out to potential students and provide information about the programmes.

To Whom?

  • Potential students and their parents

How?

  • Livestreaming online fair and face to face meeting at the event venue
    • Online: The 30-minute time slot for presentation will be allocated to each participant, which will go live on Youtube
    • Offline: Face to face consultation before and after your live stream will take place.

When?

  • 27th February 2021 ~ 3rd April 2021 [6 weeks]
  • 13:00 ~17:00 Every Saturday
  • An event for the UK, US and Netherlands will be held in order each week.

Promotion

  • Online advertisements teamed up with an expert ad agency on Kakao, E-mail, Instagram, Youtube, Naver blog, Facebook and Official website.
  • Utilise UKUHAK.COM Database( currently holding over 10,000 students’ data)

Schedule

Expectations 

  • Growth in the number of enrollment for 2021/22 intake (150% of 20/21 intake)
  • Build close partnerships with educational providers and discuss future plans for the promotion of Pathway programmes
  • Expand students’ database
  • Maximise benefits from this one single event by creating various marketing resources for social media contents
    **live streaming videos will be uploaded on our social media platforms.

You ARE INVITED!

Date / Venue

  • Every Saturday commencing on 27th February 2021 for 6 weeks
  • Time: 13:00 ~ 17:00
  • Venue: UKUHAK.COM Gangnam [13F, 8, Gangnam-daero 84-gil, Gangnam-gu, Seoul, South Korea]


Participation fee

  • GBP 1000 per target market
    GBP 2500 for all – the UK, the US and the Netherlands
  • Please confirm your participation by 27th January.

Date Target market
27 Feb 21 (Sat.) UK
6 Mar 21 (Sat.) US
13 Mar 21 (Sat.) Netherlands
20 Mar 21 (Sat.) UK
27 Mar 21 (Sat.) US
3 Apr 21 (Sat.) Netherlands

Sign-up Now!